![]() Of course, another important holiday tradition is the publication of our Holiday Gift Guide, an annual collection of the very finest gift ideas that we are able to come up with in the approximately 10 minutes that we devote to this task. This is a sacred holiday retail-season tradition here in America, comparable to the tradition of putting up Santa Claus decorations at Halloween. ![]() The result is that you have rampaging mobs of parents, all desperately competing for the same unavailable toy, descending on Toys "R" Us stores and beating each other senseless with Tonka trucks. PRONG TWO: They manufacture exactly four units of this toy. ![]() PRONG ONE: They stage a massive promotional campaign centered on a TV show that is essentially an advertisement for the toy concept, thereby causing millions upon millions of young people ages 3 through 8 to want this toy, and this toy alone, more than life itself. ![]()
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